As digital editor at Zone (BIMA Agency of the Year 2016) I worked across the BT account. I was website editor of BT Vision, overseeing and uploading the site's TV and film editorial content and defining the content strategy for the website, social media and customer newsletter using analytics to monitor the performance of content. While I was editor the site saw an increase in website traffic. And there was growth in both the engagement and the number of followers of BT Vision's Twitter account.
This was a client-facing role that required pitching and presenting to multiple stakeholders and liaising with them to deliver effective content to drive sales.
Selected Works
NHS AppContent design
DefraContent design
Bupa GlobalContent strategy, Content design, Digital
Tesco Food News websiteDigital
ASDA magazine onlineContent design, Content strategy, Digital
The Guardian, family travel featureJournalism
PR copywriting projectsCopywriting
My Hidden GemsBlog
Made For MumsJournalism
BT TV emailDigital
Cosmo, Hawaii travel featureJournalism
Tesco magazine, Ricky Gervais interviewJournalism
Daily Express, Ecuador travel featureJournalism
The London Paper, boxing fit featureJournalism