PR projects

CONTENT AND SOCIAL, COPYWRITING

As a former PR I was required the ability to delve beneath the surface to find newsworthy angles (often where none existed). I liaised with marketing teams and ad agencies to understand the needs of individual brands and how to effectively target their key audiences. All of which has proved to be pretty useful when it comes to copywriting.

While quality content is key, what happens to it once it's been created is equally as important. What's the point of writing stuff nobody reads about? That's why I work with brands, publications and PRs to create website and social media content, improve user journeys and drive traffic, to make sure they get noticed.

I develop editorial calendars and copy for blogs, Facebook posts and Twitter feeds and seed content for clients.

I also create corporate and press materials — including website copy, press releases, press pack and background document materials, advertorials, features and surveys, headlines and straplines. And I have presented at conferences to brand managers about the role of the media/ PR and on panels to PR agencies on how best to approach the media.

Clients have included Visit England, GOSH PR and MS&L.