Tesco Food News

CONTENT EDITOR, DIGITAL

At the height of the horse meat scandal Tesco launched a new website with the aim of reassuring its customers, explaining the journey of its food from farm to fork. As editor I was responsible for the creating a content plan, writing content, sourcing and interviewing case studies, liaising with farmers, food producers and suppliers and creating news pieces to keep customers updated of any findings. Given the sensitivity of the content I was also required to liaise with senior stakeholders in the business.